Digital Marketing Analyst

Why BoomerangFX?

BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the private healthcare industry. We serve specialized industry segments spanning Aesthetic Medicine, Cosmetic Surgery, Optometry, Ophthalmology, Women’s Health and Holistic Wellness.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.

‍

Role in a Nutshell

In your role, you will work closely with our clients across North America to optimize the value of the BoomerangFX practice management software and digital marketing services. As the central point of contact for our customers, you are responsible for supporting our clients from adoption to ongoing account monitoring and cross-selling additional solutions.

**Please note that this is a 5 days/week In-Office position, based in our office in Mississauga, ON**

Job Summary

We are seeking a creative and analytical Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective digital marketing strategies that drive engagement, increase brand awareness, and generate leads. This role requires a strong understanding of data analysis and market trends to optimize campaigns and achieve business objectives.

Scope of Duties

• Develop and execute comprehensive digital marketing campaigns across various channels including social media, email, SEO, and PPC.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Utilize statistical software and data analysis skills to analyze campaign performance and derive actionable insights.
• Collaborate with cross-functional teams to align marketing strategies with business development goals.
• Manage data collection processes to ensure accurate tracking of key performance indicators (KPIs).
• Create engaging content tailored to target audiences, optimizing for SEO best practices.
• Monitor industry trends and emerging technologies to stay ahead of the competition.
• Experience with Drip Marketing
• Utilize tools such as SQL for data manipulation and reporting.

Skills

• Strong business development acumen with the ability to identify growth opportunities.
• Braze experience an asset
• Expertise in Google Ads, Google Analytics, and Looker Studio to help optimize our digital marketing campaigns and analyze performance data effectively.
• Proficiency in statistical software for data analysis.
• Excellent data analysis skills with experience in SQL for database management.
• Familiarity with drip marketing
• Experience in data collection methodologies and market research techniques.
• Creative thinking with a passion for digital marketing trends and technologies.
• Strong communication skills, both written and verbal, with the ability to present findings clearly.

Join our team as a Digital Marketer where you can leverage your skills in a fast-paced environment while contributing to our company’s growth!

Job Type: Full-time

Additional pay

• Bonus pay
• Overtime pay
• Signing bonus

Benefits

• Dental care
• Employee assistance program
• Work from home

‍