Paid Search Manager

Why BoomerangFX?

BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the private healthcare industry. We serve specialized industry segments spanning Aesthetic Medicine, Cosmetic Surgery, Optometry, Ophthalmology, Women’s Health and Holistic Wellness.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private healthcare practices.

‍

What You Offer

• Experience in Google Ads management, automated bidding, ML/AI, tracking, reporting and tactics for improvement.
• 3+ years of Google Ads (primary), Facebook and Remarketing. Preference to Lead Generation, not e-commerce, and proven quantitative results, e.g., 50% decrease in CPL, 25% higher conversion rates.
• Experience with A/B testing is required
• Proven experience using Facebook ads for B2C within healthcare industry, a plus.
• Experience with programmatic ad placements is beneficial or running brand campaigns.
• Strong organizational skills to effectively manage promotional deadlines, approvals, and pending tasks.
• Knowledge and appreciation of the cosmetic industry.
• Ability to create and optimize digital assets (text ads, responsive display ads and video ads) using templates.
• Proven success in driving quality B2C traffic, increasing consumer interest and growing revenue for clients.
• Balancing a portfolio of clients across multiple platforms while maintaining budget thresholds.
• Basic understanding of online medical policies, copyright and privacy laws.

What You Will Be Doing

• Monitor KPI performance frequently to lead the necessary optimizations and account performance.
• Coach and collaborate your experience and ideas across a team of specialists.
• Develop error-free original copy with relevant imagery, videos, etc. for display media.
• Grow revenue through lead generation through the lowest cost-per-lead media.
• Generating quality leads and measuring the ROI.

What We Offer

• You will be supported with professional development and continual training
• Opportunity to join a growing company where you can elevate your career and have fun
• Great compensation package

‍

This role is ON-SITE at 6701 Financial Drive, Mississauga, L5N7J7.

Job Types: Full-time, Permanent

Pay: $60,000.00-$65,000.00 per year

‍