Our story

A Practice Software that
Works for You

Over two decades ago, Dr. Stephen Mulholland, a globally recognized cosmetic surgeon and the inventor behind Morpheus8 and InMode, opened his first practice in Downtown Toronto. Yet, he faced a frustrating challenge - existing software lacked simplicity to handle everyday issues and didn’t provide enough insights for swift decision-making. Despite his practice experiencing acclaimed success, he was determined to revolutionize the industry.

In 2021, Dr. Mulholland retired from his practice and joined forces with accomplished entrepreneur Jerome Dwight to establish BoomerangFX, your ultimate ally in efficiency, growth, and convenience.

Boomerang office Miami Florida

Dwight brought an impressive array of accolades, having co-founded three startups, served as a former CEO in Capital Markets, and received Canada's Top 40 Under 40 award. Together with Dr. Mulholland, they crafted cutting-edge AI-powered software using 20 years of marketing and business acumen. This innovative technology operates seamlessly in the background, offering real-time insights and a crystal-clear understanding of their business landscape while providing all the tools and resources needed to run a practice.

Since then, our founders have embarked on a global mission to modernize the industry, setting new standards for practice management and driving growth across Australia, the UK, and the USA, becoming one of the fastest growing tech companies. Their ambition extended beyond the bottom line - they aimed to prove that practitioners can scale profitable businesses without relying on guesswork or juggling multiple software platforms.

Our belief is simple:
owning a practice should be an enjoyable journey.

It's about experiencing boundless joy, success, and the freedom to focus on what truly matters to you. When practitioners are clear-minded and focused, we know that customers walk away looking good, feeling better, and transformed for the better. Reducing the barriers for every owner creates a ripple effect that elevates individual practices and the entire industry.

Founder’s bios

Image of Dr. Mulholland

Dr. Mulholland

Co-founder InMode & BoomerangFX
  • Globally Recognized Cosmetic Surgeon
  • Multi-board Certified
  • Inventor of Morpheus8
  • Co-founder of InMode
image of Jerome Dwight CEO Boomerang

Jerome Dwight

CEO of BoomerangFX
  • Co-founded 3 startups
  • Former CEO in Capital Markets
  • Award-winning Entrepreneur
  • Recipient of Canada's Top 40 Under 40 award

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