Our story

The Future of Private Healthcare Growth

Over two decades ago, Dr. Stephen Mulholland, a world-renowned cosmetic surgeon and the co-creator of Morpheus8 and InMode, encountered a major obstacle while running his thriving practice—outdated, fragmented software that slowed operations, limited patient acquisition, and made scaling nearly impossible. Scheduling was inefficient, lead generation disconnected, and managing patient flow was a constant struggle. Despite his clinic’s success, he saw firsthand how the lack of a true all-in-one solution was holding the industry back.Determined to change this, Dr. Mulholland retired from practice in 2021 and partnered with Jerome Dwight, a digital and technology pioneer with over two decades of success in building transformative tech solutions. Together, they envisioned a future where AI-driven automation and integrated marketing would help clinics streamline operations, attract more patients, and scale effortlessly.That vision became BoomerangFX, the world’s first fully unified practice management and digital marketing platform, built exclusively for aesthetic and private healthcare clinics. Unlike any other solution, BoomerangFX combines AI-powered lead generation, intelligent scheduling, EMR, and payments—ensuring clinics don’t just operate efficiently, but continuously grow and scale.

In 2021, Dr. Mulholland retired from his practice and joined forces with accomplished entrepreneur Jerome Dwight to establish BoomerangFX, your ultimate ally in efficiency, growth, and convenience.

Boomerang office Miami Florida

Revolutionizing Private Healthcare with AI & Automation

BoomerangFX was created to help clinic owners run, grow, learn, and thrive—without the stress of outdated systems and inefficient marketing.For the first time, aesthetic and private healthcare practices have access to automated patient acquisition technology that drives high-quality leads through AI-powered digital marketing and CRM automation. While BoomerangFX fuels consistent patient growth, its powerful practice management tools optimize scheduling, payments, and EMR workflows, removing administrative headaches and improving efficiency. To further empower clinics, BoomerangFX offers the world’s largest e-learning library for private healthcare professionals, providing expert training on business growth, marketing, and operations.BoomerangFX has been named one of Deloitte’s Fastest-Growing Companies, earning consecutive rankings among North America’s top tech firms, and has won the Gartner Disruptor Award for its groundbreaking innovation in healthcare technology. Expanding rapidly across North America, the UK, and Australia, BoomerangFX has helped thousands of clinics achieve significant revenue growth and profitability through automation and data-driven decision-making.For too long, practice owners have struggled with disconnected systems, unreliable marketing, and the constant challenge of scaling without a clear strategy. BoomerangFX solves this, giving clinics a proven roadmap to sustainable success.BoomerangFX is transforming private healthcare management through innovative AI-driven technology. By combining practice automation, advanced marketing, and seamless operations, we help clinic owners increase efficiency, attract more patients, and scale profitably.With a growing presence across North America, the UK, and Australia, we are setting new industry standards, helping thousands of clinics run smarter, grow faster, and thrive. Our mission is simple: to empower private healthcare entrepreneurs with the most advanced, all-in-one solution built for the future of healthcare.

A Recognized Industry Disruptor

BoomerangFX has been named one of Deloitte’s Fastest-Growing Companies, earning consecutive rankings among North America’s top tech firms, and has won the Gartner Disruptor Award for its groundbreaking innovation in healthcare technology. Expanding rapidly across North America, the UK, and Australia, BoomerangFX has helped thousands of clinics achieve significant revenue growth and profitability through automation and data-driven decision-making.For too long, practice owners have struggled with disconnected systems, unreliable marketing, and the constant challenge of scaling without a clear strategy. BoomerangFX solves this, giving clinics a proven roadmap to sustainable success.BoomerangFX is transforming private healthcare management through innovative AI-driven technology. By combining practice automation, advanced marketing, and seamless operations, we help clinic owners increase efficiency, attract more patients, and scale profitably. With a growing presence across North America, the UK, and Australia, we are setting new industry standards, helping thousands of clinics run smarter, grow faster, and thrive

Our mission is simple: to empower private healthcare entrepreneurs with the most advanced, all-in-one solution built for the future of healthcare.

Founder’s bios

Image of Dr. Mulholland

Dr. Mulholland

Co-founder InMode & BoomerangFX
Dr. Stephen Mulholland, globally recognized cosmetic surgeon, co-creator of Morpheus8 and InMode, and co-founder of BoomerangFX alongside Jerome Dwight, built BoomerangFX to revolutionize the private healthcare industry. Recognizing the need for an AI-powered, all-in-one practice management platform, he helped develop a patent-protected lead management system integrated with advanced digital marketing and automation tools. This groundbreaking technology enables clinic owners to attract and convert patients with precision, optimize operations, and drive unprecedented business growth, setting a new standard for the future of aesthetic and private healthcare practices.Dr. Stephen Mulholland, the co-founder of InMode and BoomerangFX, is a globally recognized, multi-board-certified cosmetic surgeon and the inventor of Morpheus8.
image of Jerome Dwight CEO Boomerang

Jerome Dwight

CEO of BoomerangFX
With a background in technology and banking, Jerome Dwight co-founded BoomerangFX, a practice management solution that drives business growth through technology.Dwight has built award-winning businesses across three continentsand led global financial institutions. He has been a featured speaker and commentator on media and newsprint and has earned multiple accolades including Canada's Top 40 Under 40. Together with his co-founder, he is on a mission to modernize the industry and set new standards in practice management.This is some text inside of a div block.

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