Associate Director - PPC Ads Strategist

Why BoomerangFX?

BoomerangFX was recently recognized by the Deloitte Fast 500 program as the5th fastest growing technology company in Canada and the 50th fastest growingcompany in North America. We specialize in offering healthcare SaaS solutionsoffering integrated clinic practice management software, digital marketing ande-learning solutions to the aesthetic medical industry. We serve specializedindustry segments spanning dermatology, cosmetic surgery, women’s health,cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a marketopportunity that is rare in its scale, recession resilient and powered by astrong business model with an impressive leadership team. Trusted by a growingcommunity of healthcare professionals across North America. Our productdelivers the only cloud-based SaaS solution for private healthcare practicesintegrating the advanced clinic workflow management tools, electronic medicalrecords (EMR), accounting, data analytics, digital advertising, lead generationand e-learning in a single user-friendly solution. This unique feature-richpractice management solution is supported by advanced Machine Learning anddesigned to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and internationalmarkets including Australia, Germany, France, the UK and Latin America withindustry-leading technology that is helping to modernize private aesthetichealthcare practices.

Brief Summary

We are seeking a highly skilled and dynamic Associate Director -PPC AdsStrategist to join our digital marketing department. In this role, you willhave the exciting opportunity to develop and execute strategic digitalcampaigns that drive brand awareness, engage our target audience, and generatehigh-quality leads. You will be leading a team of paid ads specialists. In thisrole you will be responsible for generating comprehensive reports and trackingkey metrics to measure the effectiveness of our digital campaigns. By analyzingthis data and implementing continuous optimization strategies, you will ensurethat our data-driven approach remains ahead of the curve, resonates with ourtarget audience, and achieves optimal conversion rates throughout the entirelead funnel.

Scope of Duties

· Lead and mentor the team of Paid Ads Specialists, providing guidance andsupport to foster their professional growth and development.

. Stay current with industry trends, best practices, and algorithm updatesto continuously improve campaign performance and drive innovation.

.Create and optimize Ad campaigns and paid search landing pages. Analyze Adcampaigns to increase return on investment by using Google Ads.

· Set up and manage Google Analytics, Google Tag Manager, and conversiontracking for our clients to ensure accurate tracking of website and marketingdata.

· Perform conversion optimization techniques to improve website performanceand increase conversion rates.

· Stay up to date with the latest trends and best practices in digitalmarketing, especially as they relate to Google Analytics, Google Tag Manager,and Conversion Tracking.

· Monitor/analyze live Google/FB ad campaigns for clients; recommend areasneeding improvement and areas of opportunity.

· Gain familiarity with the products of the clients in our verticalmarket(s), and their use of digital marketing solutions to drive leads.

· Work with all Facebook campaign strategy and planning and provideperformance analyzing and reporting. You will also own campaign structuring andoptimizing.

. Develop and present regular reports and presentations on campaignperformance, insights, and recommendations to key stakeholders.

What You Offer

· Bachelor’s degree in marketing or related field

· Google Ads: 3+ years (required)

· Google Analytics: 3+ years (required)

· Google Analytics 4 or GA4 certified

· Experience with Google Data Studio (Looker Studio) considered a bonus

· Must be able to troubleshoot campaigns on Google Ads

· Experience in Google Ads management environment, automated bidding,machine learning, tracking, reporting, and tactics for improvement

· Experience placing display media on Google Display Network and YouTube

· Proven experience in SEO strategies and techniques, including keywordresearch, on-page optimization, and link building

· Familiarity with Google Tag Manager and its implementation for trackingpurposes

· Superb communication skills and ability to handle multiple tasks and/ordeadlines

If you are looking to join Canada's 5th fastest-growing tech company that valuescreativity, collaboration, and fun, then BoomerangFX is the place for you! Joinour team and be part of a company that is not only dominating the tech industrybut will provide you the opportunity to work on exciting projects, collaboratewith talented colleagues, and make a real impact on growing your career.

Benefits

· 15 days’ vacation per year to rest, recharge and enjoy

· Extended health care

· Onsite fitness facilities and personal training classes

· Team socials

· Dental care

· Bonus pay

· Company events (social hours, team events)

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