B2B Marketing Coordinator – E Learning

Job Description

Role: B2B Marketing Coordinator – E Learning

Location: On-site Mississauga, ON (Financial Drive)

Why BoomerangFX?

BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the aesthetic medical industry. We serve specialized industry segments spanning dermatology, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution – this unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.

BoomerangFX Learn is the world’s leading eLearning solution for aesthetic medicine and private pay healthcare. The only cloud-based eLearning platform with thousands of hours of lectures, clinical treatments, training material, and much more from the industry’s leading thought leaders, innovators and aesthetic pioneers.

Role Overview

We are seeking a dynamic and results-oriented individual to join our team as a B2B Marketing Coordinator – E Learning. In this role, you will play a crucial part in our online learning platform's success by focusing on content creation, email marketing, user engagement, digital marketing, and overall user experience. The ideal candidate will possess a strong background in B2B environments, excellent multitasking abilities, and a passion for leveraging technology to enhance customer interactions.

Responsibilities:

1. Customer Engagement:
   • Proactively engage with B2B clients to understand their eLearning needs and ensure a positive customer experience.
   • Implement strategies to increase user engagement and participation in online learning programs.
   • Provide timely and personalized support to address client inquiries and concerns.
2. Follow-ups:
   • Conduct regular follow-ups with clients to gather feedback, assess satisfaction levels, and identify opportunities for improvement.
   • Ensure clients are maximizing the value of our eLearning solutions through ongoing communication and support.
3. Digital Marketing Capabilities:
   • Collaborate with the marketing team to develop and execute B2B digital marketing campaigns.
   • Utilize digital channels to promote our eLearning platform, generate leads, and increase brand awareness within the target market.
   • Ability to run multiple email campaigns
4. Tech Knowledge:
   • Demonstrate a strong understanding of online learning technologies and platforms.
   • Should have a working knowledge of Figma & Canva
   • Provide technical assistance to clients, troubleshooting issues related to eLearning software and ensuring a seamless user experience.
5. Experience with Customer Journey:
   • Analyze and map the customer journey to identify key touchpoints and areas for enhancement.
   • Implement strategies to optimize the customer journey, from onboarding to ongoing support and renewals.
6. Taking Initiative:
   • Take proactive measures to identify opportunities for improvement and propose innovative solutions.
   • Demonstrate a proactive attitude in addressing client needs and driving positive outcomes.
7. Multitasking:
   • Manage multiple client accounts simultaneously, ensuring each receives the attention and support required.
   • Handle various tasks, including customer communications, project management, and issue resolution, concurrently.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in B2B environments, particularly in online eLearning or similar industries.
• Strong digital marketing skills and familiarity with various online marketing tools.
• Technical proficiency in eLearning platforms and related technologies.
• Demonstrated experience in customer engagement and journey optimization.
• Excellent communication and interpersonal skills.
• Ability to work independently and take initiative in a fast-paced environment.

Benefits:

• Dental care
• Extended health care
• Paid time off 
  
  Schedule:
  
  

Monday to Friday (9 AM – 5PM)

Full time in office (required

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