Visual Design Manager

About the job

Why BoomerangFX

BoomerangFX is more than just a SaaS tech company – we are North America’s fastest growing cloud-based enterprise software and digital marketing company on a mission to transform the cosmetic, aesthetic and elective procedure industry.

Our company is well-funded by international private equity, we have a market opportunity that is rare in its scale and powered by a strong business model and an impressive leadership team consisting of executives from Silicon Valley, Digital Marketing, Fintech and leading SaaS technology startups. Trusted by a growing community of leading physician owners, our product is commercialized and delivers the only cloud-based SaaS enterprise solution with feature rich practice management dashboards, AI and integrated digital marketing tools to help our clients succeed in the marketplace.

BoomerangFX, an innovative medical software company located in Mississauga, ON, is looking for a Senior Google Ads and Facebook Ads Specialist with 5+ years of Paid Ads experience, active Google Certification(s), including some experience with Bing Ads and/or TikTok ad platforms and an interest in the cosmetic surgery industry. This is a permanent role with exciting opportunities for growth, we are expanding quickly!

Job Summary

As a Manager -Visual Design, you will play a critical role in shaping our brand identity and our clients. You will be managing a team of graphic designers and collaborating closely with cross-functional teams, including CSM, Marketing, Paids Ad, Product, and sales. . You will utilize your creative skills and technical expertise to design and optimize websites, landing pages, e-blasts, and marketing collaterals that drive engagement, conversions, and brand recognition. The ideal candidate will have a strong background in web design, a keen eye for aesthetics, and experience in product design, along with a passion for delivering exceptional user experiences.

Key Responsibilities

• Lead a team of graphic designers and help engage our audience and their users through visually compelling digital experiences.
• Design visually appealing and user-friendly websites, landing pages, and e-blasts that reflect our brand identity and messaging while optimizing for conversion and user engagement.
• Collaborate with marketing teams to develop creative concepts and design assets for digital marketing campaigns, including banners, ads, social media graphics, and email templates.
• Create compelling marketing collaterals, such as brochures, presentations, and sales materials, to support lead generation and sales efforts.
• Translate business requirements, user needs, and marketing objectives into effective design solutions that align with best practices and industry standards.
• Conduct research and gather insights to inform design decisions, including competitive analysis, user feedback, and usability testing.
• Work closely with developers and other stakeholders to ensure seamless implementation of designs, including providing design specifications, assets, and feedback throughout the development process.
• Stay updated on emerging trends, technologies, and design tools in web design, digital marketing, and user experience to continuously improve design quality and effectiveness.
• Maintain and evolve brand guidelines and design systems to ensure consistency and coherence across all digital touchpoints.
• Provide design support and guidance to internal teams, including training, mentorship, and design reviews.
• Contribute to the evolution of design processes, tools, and standards to improve efficiency and collaboration across the organization.

Qualifications

• Bachelor's degree in Graphic Design, Web Design, HCI, or a related field; relevant certifications or additional training preferred.
• Proven experience as a visual designer, web designer, or digital designer, with a strong portfolio showcasing website design, landing pages, e-blasts, and marketing collaterals.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, Webflow, or similar software.
• Solid understanding of web design principles, UI/UX best practices, and responsive design techniques.
• Experience designing for various digital platforms and devices, including desktop, mobile, and tablets.
• Strong typography, layout, and color theory skills, with a keen eye for detail and aesthetics.
• Previous experience in product design or familiarity with product design principles is considered an asset.
• Excellent communication, collaboration, and problem-solving skills.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment.
• Passion for innovation, creativity, and delivering exceptional user experiences.

Benefits

• 15 days’ vacation per year to rest, recharge and enjoy
• Extended health care
• Onsite fitness facilities and personal training classes
• Team socials
• Dental care
• Bonus pays
• Company events (social hours, team events)

Schedule

• Monday to Friday

Supplemental pay types

• Bonus pay

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