Brought to you by the voice of Thrive Magazine: Why Medspa Staff Are Overworked—And Underutilized
Dr. Mulholland says...
One of the greatest unrealized opportunities in medspas today is the untapped potential of staff. I’ve seen clinics with exceptionally talented teams who are drowning in administrative work instead of generating revenue. The paradox is astounding: the staff are overwhelmed, yet underperforming; busy, yet underutilized.
This is not a staff problem—it is a systems problem.
Your team should be operating as revenue producers, not administrative routers. Every hour spent answering repetitive emails, calling leads multiple times, managing cancellations manually, or juggling scheduling conflicts is an hour not spent performing consultations, educating patients, or delivering treatments.
In my own practice, I recognized early that my team was doing too much of the wrong work. They were performing tasks that software and automation should handle—not highly trained human talent. That realization led to the development of workflow automation inside BoomerangFX.
Modern medspas require:
- automated reminders
- intelligent scheduling
- AI lead triage
- follow-up sequences
- task automation
- centralized communication
- unified patient profiles
When you remove repetitive, manual, administrative burden from your staff, something remarkable happens:
- their productivity doubles
- patient satisfaction improves
- conversion rates increase
- burnout decreases
- culture strengthens
- revenue climbs predictably
When I consult with clinics, I often ask a simple question:
“Do you want your staff spending time sending reminders—or making revenue?”
Most clinics unwittingly design their operations backward. They force their team to carry out tasks that should be automated, while ignoring the activities that truly drive growth.
A single injector supported by strong systems can outperform a full team supported by outdated tools. Systems multiply human capability. They turn staff into producers instead of passengers.
Your team’s true potential is unlocked not by hiring more people, but by installing the systems that allow them to operate at the highest level.
If your clinic is growing but your staff feel overwhelmed, the solution is not more staff—it is better systems.
